When adding an agent site the title needs to be in the form, Agent Name - Company Name. In the event the submission is for a team, use both names in the order presented on the site:

• Jane Doe - Century 21 Leading Edge

• John Doe and Dan Smith - Exit Realty

• Louise Jones - RE/MAX Beachside

The rationale for this title guideline is to help prevent multiple listings. If all editors are listing real estate sites with proper titles and in the correct locality, it should be apparent simply by looking at the contents of the locality's category or by searching for the agent's name if the agent is already listed. If a mirror site is found for a listed agent, an editor note should be placed on both the listed site and the mirror site indicating what the alternate URLs are. This allows other editors to also recognize that the site is a mirror.

Descriptions for real estate sites, just like all other sites in the directory, should give specific information about the content and/or subject matter of the site. They should be informative and concise, usually no longer than one or two lines. The basic formula for a good description is Description = Subject + Content. Real estate sites should be described objectively, without hype or keyword stuffing, as outlined by the guidelines.

ODP Guidelines for descriptions aim to avoid excessive keyword repetition and other superfluous information. In many cases, however, sites will be submitted with a long list of locality names. Please note, simply using a list of towns covered is equivalent to a string of keywords; not a description. Since most agents specialize in their own town, adding 'specializes in Town A, Town B, and Town C' is unnecessary. If, while reviewing a site's content (listings, past listings, or community information), an editor determines that an agent focuses almost exclusively on a given neighborhood, development, or neighboring town, then that may be noted in the description.

For example:

Serving Annapolis, Arnold, Edgewater, Severna Park, Davidsonville, Mayo, Pasadena, Glen Burnie and all of Anne Arundel County.

should be:

Offers commercial and residential property sales throughout Anne Arundel County. Includes property listings, agent profiles and community information.

When subcategories are needed, standard subcategory names found in the Regional Template should be adopted.